Sofia Organo

Sofia Oragano is the Senior Director of International Sales at Synergy, and is responsible for sales leadership of the EMEA and APAC regions. With 13 years of experience in the serviced apartment industry, her extensive background encompasses various roles in operator, aggregator, and hybrid serviced apartment companies.

She excels in collaborating with buyers to elevate accommodation programs by enhancing user experiences, maximizing adoption, and driving efficiencies. Sofia is fueled by her passion for sustainability, connectivity, and inclusivity, and she’s dedicated to shaping the future of the industry. She’s also a proud GBTA Ladders Mentee, contributing to her continuous growth and development.