The world can be changed by those who dare to dream
Introducing REVE Innovation Lab – powered by Synergy Global Housing to explore advantageous partnerships with clients, operators, and technology providers to reimagine the next generation of global lodging.
Technology and the global nomad have defined a new sense of home while exploring global destinations. As in times past, the customer is determining a new market. While presenting many challenges, it also provides a tremendous opportunity to move the hospitality industry forward.
Jon has been a lodging innovator since his entry with Residence Inn in 1986. At that time there were just a few extended stay hotels, now there are 10,000. Currently, a similar effect is happening with Alternative Accommodations / Short term rentals. AIRBNB has brought awareness to niche segment of corporate apartments and rental homes. This awareness has translated to increased demand for non-traditional lodging. Jon is a 35 year veteran of the lodging industry with unparalleled experience in what we call today, the alternative accommodations market. Holding executive roles in Residence Inn, Summerfield Suites, BridgeStreet Global Hospitality, Extended Stay America, WaterWalk Hotel Apartments, RESIDE and The AltAccom Group
Henry Luebbert, a 30-year veteran of the housing industry, brings a profound passion for hospitality and guest service to the organization. As a Co-Founding Partner at Synergy Global Housing, he is responsible for the overall strategic position and vision of the company. On a day-to-day basis, Luebbert oversees Synergy’s Operations and Finance divisions.
Luebbert began his illustrious career in the hotel industry, first serving as a bellhop, then a Rooms Division Manager at the ITT Sheraton. During this time, Luebbert’s love for hospitality and guest service took shape and became a passion, a passion he brought to the Corporate Housing Industry when he joined Oakwood Worldwide in 1990.
At Oakwood, Luebbert focused on identifying innovative solutions that enhanced the guest experience. His efforts lead to a Regional Manager promotion, overseeing Oakwood’s entire Pacific Northwest region. In this role, Luebbert teamed up with Jack Jensky, and the two began a partnership that would eventually lead to the founding of Synergy Global Housing.
He is currently a board member for the Corporate Housing Providers Association and offers guidance to the Association of Serviced Apartment Providers, Global Business Travelers Association, and the Serviced Apartment Summit.
Jack Jensky has spent nearly three decades serving the corporate housing industry, twenty years as the Co-Founding Partner of Synergy Global Housing. He helped grow Synergy from a local regional housing provider into the global housing program management company it is today. Jensky is responsible for the development and delivery of innovative, customizable solutions that meet the evolving needs of the customer. On a day-to-day basis, Jensky oversees the organization’s Sales and Marketing efforts.
Jensky began his career as a sales representative at Oakwood Worldwide, where he grew a client contact list of three to 103 within his first six months of employment. He was promoted to Regional Sales Manager in 1992. It is in this role Jensky developed his leadership skills and strengthened his ability to serve as a mentor to the various sales individuals on his team.
While serving in this role, Jensky met Henry Luebbert, where the two quickly realized they both shared a passion for enhancing the guest experience of the temporary housing industry. Eventually, they began a partnership that became Synergy Global Housing.
In 2005, Jensky was awarded the Corporate Housing Providers Association’s (CHPA) Individual of the Year Award. In addition, under his leadership, Synergy has been awarded CHPA’s Most Creative Marketing and Best Green Progress awards.
Structured as a division of Synergy, REVE will address the alternative accommodation sector’s toughest challenges by dreaming, developing, and delivering the next wave of innovation to better serve our guests, clients, and the lodging industry.
Repositioning hotel assets
Reimaging commercial assets
Developing hospitality technologies
Reve is driven to meet the opportunities presented by:
- A growing untethered workforce in the wake of Covid empowered by technology and demographic changes
- Travelers are interested in experiential living, community connectivity, and “staycations”
- Adoption of new accommodation models due to the likes of disruptive startups and others
- Corporations and business travelers are seeking alternative accommodations at a rapid pace
- Filling the void left by the pandemic as travelers migrated away from traditional hotels
“REVE’s mission is to partner with industry experts to research technology solutions, operating models and share best practices that will empower the alternative accommodations players to continue to outperform the overall lodging market.”
– Jon Wohlfert
An Open Letter to the Lodging Industry
“We at Synergy believe this is one of the most exciting times in our industry. We believe it’s time to revolutionize the alternative accommodation space and solve for the tough stuff. We feel a need to collaborate with bright minds and take the “moonshot” to solve for what many say can’t be done.”
– Henry Luebbert
LinkedIn story | 06.09.21
Customer centric. Experience focused.
“Understanding where your clients are headed, their motivations, constraints, and objectives from a macro perspective, will better help you align your solutions to their needs. This will also help you become a more active partner in helping your client meet their KPIs and achieve their goals.”
– Jack Jensky
LinkedIn story | 06.15.21
The Future of Lodging Will Take Many Shapes
“Lodging options have evolved in step with traveler need from roadside motels to urban hotels to extended-stay hotels to boutique hotels. The most recent evolution is a blurring of the line between hotels and apartments – creating one of the fastest-growing segments in our industry.”
– Jon Wohlfurt
LinkedIn story | 06.17.21
It’s good to dream a little
“If the last eighteen months taught us anything about the business world, it’s that not much is safe from change. Not that the hospitality industry was ever under any illusion that the Darwinism Theory had ever given the sector a wide berth… nope, we’ve been busy adapting, changing, and reshaping the simple concept of “heads in beds.”
– Stephen Hanton
LinkedIn story | 07.07.21
Coded’s proprietary software product CodeOne, designed exclusively for the serviced accommodations industry, aims to use technology to level the playing field amongst large and small service accommodation providers by delivering greater access, transparency, and more options to fulfill booking requests whether for managed inventory or supplier-provided properties.
“...CodeOne will serve as a foundational platform to connect the serviced accommodation industry in a manner similar to the way GDS changed air travel in the 1960’s.”
– Henry Luebbert, Synergy Co-founder
What is REVE?
REVE is Synergy’s Innovation Lab.
What is an innovation lab?
In concept, an “Innovation Lab” is a separate yet associated business entity used to develop, test, and vet the viability of new ideas. Many of the largest corporations in the world have invested in the innovation lab model to foster a culture of continuous ideating and advancement of their products and services.
What benefits will REVE offer to clients?
a. REVE will offer clients tailored, specific alternative accommodation product and service solutions that will enable Synergy to better serve their travel and mobility needs.
b. Synergy’s new innovative products and services will be developed quicker and more efficiently.
What benefit will REVE offer to suppliers?
REVE will increase Synergy’s overall product and service portfolio driving further client penetration as well as client acquisition resulting in an increase in overall available business.
Will REVE offer its own inventory?
REVE will not act as an operating or holding company. The purpose of REVE is to innovate, not to hold or manage inventory or products.
Can anyone participate in REVE?
a. From the product and service side: anyone will be able to take advantage of REVE products and services. That said, REVE is structured separately from Synergy to ensure it has the appropriate freedom to execute its objectives at speed and efficiency.
b. From the development side: REVE will build a diverse and balanced team, engaging industry leaders with a range of talent and acumen relevant to REVE’s innovation initiatives and business objectives.
What is Synergy trying to achieve with REVE?
Through REVE, Synergy is attempting to expedite and solidify the delivery of new product and service innovations to its clients and the alternative accommodation market.