Synergy Global Housing Welcomes Aaron Turner as Chief Technology Officer
Seasoned industry leader to drive delivery of next-generation technology
San Ramon, CA, September 24, 2024 — Synergy Global Housing (Synergy), a leader in serviced accommodation program management, today announced the appointment of Aaron Turner as Chief Technology Officer (CTO). With a rich background in direct-to-traveler implementations, Aaron is set to drive Synergy’s technology strategy and roadmap into a new era of innovation. His focus will be on enhancing the experience for business travelers, assignees, travel managers, travel administrators and mobility managers by making it easier for accommodation partners and Synergy employees to service these groups.
“We are excited to welcome Aaron to our leadership team,” said Debra Christopher, President of Synergy. “His appointment underscores Synergy’s commitment to delivering robust, user-friendly technology that will integrate more global accommodation options, flexible payment solutions, and expanded tools for travel administrators─making the booking experience even more seamless.”
Prior to joining Synergy, Aaron served as CTO for BridgeStreet Global Hospitality, where he led the development of the Stay Accommodation platform, serving over 5,000 clients and 62,000 users with access to over 16.5 million global accommodations. His additional key technology experience includes roles as CTO for digital commerce solution provider Brandshop, and Head of Delivery Operations and Technology for eBay.
“I am excited to bring my experience in building robust business travel platforms to Synergy,” noted Aaron. “The company has long been a leader in hospitality excellence, and my goal is to refine and simplify processes across the organization, delivering fast, easy-to-use tools for travelers, clients, suppliers and our valued Synergy employees.”
Earlier this year, Synergy delivered technology solutions to improve the internal efficiency of the organization including a new property management system and accommodation sourcing tool. To date, multiple Synergy clients have been integrated into the Synergy Client Platform utilizing Synergy’s API framework. Additionally, a new company website was launched addressing the changing needs of the business traveler. Aaron will now accelerate the development of tools for clients and supply accommodation partners, providing even more value to them and allowing easier integration into Synergy’s suite of technology products.
Aaron will operate out of the US Region and will report to Synergy President, Debra Christopher.
About Synergy Global Housing
Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.
Recognized globally, Synergy’s recent awards include the 2023 Travel Partner of The Year: Alternative Accommodation Operator from the Business Travel Awards, 2024 and 2023 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2024 and 2023 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions.
Synergy is a member of The Ascott Limited (Ascott), a leading international hospitality company with over 950 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 230 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott is the wholly-owned lodging business unit of Singapore-listed CapitaLand Investment Limited (CLI), a leading global real asset manager with a strong Asia foothold.
